Selected Work

Work across product, operations, leadership, and go-to-market.

Organized by capability, not by company. Covering roughly eight years across early-stage SaaS, global enterprise, and everything in between.

A Areas of Work · B Products & Tools Built
↓ 70% labor cost reduction
NPS +20% product & UX improvement
0 → 5 PMs product team built
28 countries product enabled globally
Fortune 200 acquisition supported
6 tools built from 0→1
Core strengths
Cross-Functional Leadership Process & Systems Design Product Strategy Customer Discovery Operational Scaling Technology-Enabled Automation 0→1 in Ambiguous Environments Go-to-Market Execution
Layer A

Areas of Work

Selected proof points from across roles — not exhaustive, just representative.

Product
Context B2B energy monitoring SaaS, early stage, no discovery process or product design function in place
Challenge A product that had grown without a structured discovery process, product design function, or clear prioritization framework — an opportunity to bring focus
Approach Introduced customer discovery and product design; built the company's first customer advisory program; led a full UX and brand redesign; cut underperforming features to sharpen the product's focus; led sensor integration strategy across 8 integrations
Outcome NPS +20% · more coherent product · new partnership revenue channel
Operations & Systems
Context Global real estate technology firm — IoT project delivery inherited from an acquisition, built for startup scale, not enterprise volume
Challenge Every project ran differently. Senior engineers doing operational work because no standardized alternative existed. Hard ceiling on volume
Approach 3-month end-to-end discovery — first full documentation of the delivery process in company history. Redesigned process before touching tooling. Built 6 tools from scratch
Outcome ↓70% labor cost per project · ↓40% implementation timeline · standardized across EMEA
Leadership & Org Building
Context Joined as the 7th employee at an early-stage SaaS. Over four years, grew with the company as it scaled — building the product function from the ground up because it was the right investment for the product, the team, and my own development
Challenge No product team, no planning process, no structured way to make decisions — and a full roadmap to own in parallel
Approach Designed team structure from first principles; hired and onboarded 5 PMs; established the company's first OKRs, quarterly roadmaps, and cross-functional reviews; supported due diligence as the company moved toward acquisition
Outcome Employee #7 → 0 → 5 PMs built · Fortune 200 acquisition
Strategy & Commercial Execution
Context Strategic resale partnership with a major industrial manufacturer — a global distribution commitment with no training, infrastructure, or support systems in place
Challenge Build everything needed to enable 28 global subsidiaries across 5 continents — while simultaneously delivering a full platform and brand redesign
Approach Designed and delivered a full partner program — training, certification, partner portal, dedicated support with SLAs, and hardware logistics across multiple regulatory environments
Outcome 28 subsidiaries enabled · 5 continents · platform redesigned in parallel
Layer B

Products & Tools Built

Shipped products and internal tools — several built from scratch, across roles.

B2B SaaS · Energy Monitoring & Management
Energy Monitoring & Management Platform

Smart building energy management platform — dashboards, real-time alerts, analytics, and reporting. Built to drive user engagement and platform adoption, supporting client renewals and generating referral opportunities.

NPS +20% · active users +35%
B2B SaaS · Energy Monitoring & Management
Sensor Integration Suite

8 third-party sensor integrations built to lower the barrier to entry for smart building management and capture a broader market. Positioned the platform as the central hub connecting multiple building systems — creating new partnership sales channels and natural upsell opportunities.

8 integrations shipped · new partnership revenue stream
Go-to-Market · Global Partner Program
Global Partner Portal

Self-service portal built to support a full enterprise distribution partnership — enabling a major industrial manufacturer's global network to sell and service the platform at scale, without requiring ongoing hand-holding from the core team.

28 subsidiaries enabled across 5 continents
Internal Tooling · IoT Delivery
Internal Delivery Suite

Suite of internal tools built to scale IoT delivery without scaling headcount. Covered the full setup lifecycle — device connectivity, configuration, data extraction, and digital twin generation — reducing manual operations and cutting time to first value.

↓70% labor cost · ↓40% implementation timeline